亚马逊对于卖家操作评价的判定和处理(上)

全站点适用

该指引可以做到以下

-警告卖家

-吊销卖家账号

-暂停卖家账号

-关闭卖家账号

卖家账号被suspend/blocked/close的元素

-Sock Puppet SP Abuse滥用马甲、小号SP的行为

-Compromised Account VCAC Abuse滥用破坏性账户VCAC

-Shill Abuse诈骗性滥用

-Paid Abuse付费滥用

-Paid Velocity Abuse付费速度滥用

-Paid Top Reviewer Collusion Abuse付费顶级评论员串通滥用行为

-Paid Reviewer Collusion Abuse付费审查员串通滥用

-Ranking Abuse排名滥用

-External Evidence MO外部证据MO

-External Site(Review Clubs/Fans Club)外部网站(评论俱乐部/粉丝俱乐部)

Sock Puppet/马甲/小号/黑号

Compromised Account VCAC Abuse

滥用被破坏的账户VCAC

ASIN下如果有几个卖家在跟卖,如果其中一个跟卖在前后7天内留评,该跟卖者是被识别为SP

例外∶如果这些跟卖有几个跟卖者在前后7天内同时跟卖,不被识别为SP

查这些ASIN下的所有卖家账号,查核元素有∶ rare IP/login proximity, UBID, FUBID, CC如果有符合,这些卖家账号都被识别为SP

卖家账号一般不用来购买产品,容易关联账号

通常大卖家都有很多小号,小号定义元素∶F-UBID, U-BID, CC, rare IP with close sign-in proxy (VPS)

Buyer Seller Communication BSC Abuse

买方卖方沟通 BSC 滥用

– 只索要好评

– 问差评

– 非中立/倾向性误导索要评价

– 给退款索要评价

– 卖家给出一条直达5星好评的AMZ留评链接

引用的术语:

Abuse 滥用

If you are going to leave anything less than a 5-star review, please stop and contact me so I can make it right.” (翻译:“如果你要留下任何低于五星的评论,请停下来与我联系,以便我可以把它纠正过来。”)

Note: They are asking for a positive review.(翻译:注意:他们要求的是积极的评论。)

“Can I make you an offer? Can I offer you a 20% discount as compensation for leaving a review?” (翻译:“我可以给你一个提议吗?我可以给你提供20%的折扣作为留下评论的补偿吗?”)

Note: They are offering compensation for a review. (翻译:注:他们为评论提供了补偿。)

“Please delete the review after we have solved the issue.”(翻译:“请在我们解决这个问题后删除评论。”)

Note: They are asking for a review to be removed. (翻译:注:他们正在要求删除评论。)

“We noticed that you have left us a 3-star review. We are deeply sorry that our products didn’t meet your expectations. As your feedback means a lot to us, could you kindly help us change the review to 5 stars and we will provide you $10 as compensation?” (翻译:“我们注意到你给我们留下了一个3星的评论。我们对我们的产品没有达到你的期望深感抱歉。由于您的反馈对我们意义重大,您能否帮助我们将评论改为5星,我们将为您提供10美元作为补偿?”)

Note: They are asking for a review to be changed. (翻译:注:他们要求改变评论。)

Non-Abuse不滥用

“If you don’t believe we have earned please contact me so I can make .….(翻译:“如果你不相信我们已经赚到了,请与我联系,以便我可以进行…..。)

Note: There is no request for them a review. (翻译:注意:没有要求他们留评论。)

“You do not have to leave a review complimentary bottle. (翻译:”你不需要留下评论”。)

Note: There is no review required (翻译:注意:不需要留评论)

“We would appreciate a review (翻译:“我们希望得到一个评论)

Note: This is a neutral request, not a review. (翻译:注意:这是一个中立的请求,而不是一个评论。)

“If you don’t believe we have earned please contact me at mypersonalemall@can make it right.” (翻译:“如果你不相信我们已经赚到了,请联系我:mypersonalemall@可以让它变得正确。”)

Note: There is no mention of a (翻译:注:没有提到一个)

Paid Abuse

付费滥用

用以下compensation问客户索要评价的

– GC gift card GC 礼品卡

Promo Codes 促销代码

Sample product sent to the customer 寄给客户的样品产品

Paid Velocity Abuse

付费速度的滥用

卖家账号可以用ASIN或者评价来关联Abuse,追溯期当一个ASIN获取第一个评价开始4周内

好多5星评价。

专业刷单获取评价

Paid Reviewer/Top Reviewer Collusion Abuse

付费顶级评论员串通滥用行为

卖家账号可以用评价来关联Abuse,真实买家经常买东西,而且都留评价,不一定是PRMO,但是有以下适配的情况

相关买家留评价用差不多或者相同的习惯留评

一直有好评或者一直有差评的卖家

很多NON-VP评价 .

以上查核已经是自动化,不需要人工介入 .

Ranking Abuse

排名滥用

卖家账号可以用评价来关联Abuse, 真实买家经常买东西,而且都留评价,不一定是PRMO.但是有以下适配的情况

相关买家留评价用差不多或者相同的习惯留评

一直有好评或者一直有差评的卖家-

如果一个卖家在一个ASIN里7个自然日内出现4个或者以上评价,surpress评价,会采取措施,对reviewer和卖家

如果一个卖家在一个ASIN里7个自然日内少于4个评价,不采取措施

External Evidence MO

外部证据 MO

Abusive emails 辱骂性电子邮件

Flyers 信件

Coupons 优惠券

Brochures 小册子

mailer 邮件

External Review Club/Fans Club

外部网站(评论俱乐部/粉丝俱乐部)

Warn/警告∶ One or more instances of review abuse are identified and the seller has not been previously warned for review abuse. (翻译:发现有一个或多个滥用评论的情况,而且卖家以前没有因为滥用评论而被警告过。)

Warn Grace Period when…(翻译:警告并给宽限期:)

If new abuse is found 1-8 days after a warning is sent, email the seller to notify that if they continue to manipulate reviews, we will suspend. (翻译:如果在发出警告的1-8天后发现新的滥用行为,请发电子邮件通知卖家,如果他们继续操纵评论,我们将暂停。)

Suspend and Transfer to AHS when…(翻译:暂停并转入AHS,当…)

Suspend并转到AHS部门∶When the seller is identified as a New Seller and qualifies to be suspended for a High-Risk MO.(翻译: 当卖家被确定为新卖家并符合被暂停高风险MO的条件。)

Do NOT Suspend but transfer to AHS when…(翻译:不要暂停,而是转到AHS,当…)

1. When the seller is identified as a New Seller and qualifies to be suspended for a Low-Risk MO (BSC & SHILL)